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Web design and usability

Call to Action Web Design

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Webdesign, Layout, WebsiteCreating a website design revolved around your call to action can be a difficult task, but it can also give you a lot of creative freedom. Once you have decided on using a design that allows your call to action to be your focus, the next thing you need to do is set up your pages to help this become your focal point. This is the case no matter if you are creating a standard home page, a sales page, or a landing page. Here’s a few tips to make this process a little easier.

Create Intuitive Web Pages

You don’t want your website to be anything complicated if your focus is going to be the call to action. You want to make it where it is incredibly simple to see the point of your website from the second that someone arrives at your site. There shouldn’t be any guesswork necessary on the part of the visitors to find the point of your page.

Let Your Call to Action Be Your Main Graphic

If you have a page that is full of a lot of graphic material, you may end up with people not having a clear understanding of where your call to action is located. You should let your call to action be the main graphic on your page or one that is easily identifiable among the rest of your web page. People are going to be more likely to click on it if they can tell that’s what it is. If your call to action is faded into the rest of the graphics on your page, you may lose out on the clicks of potential customers simply because they didn’t know what to click on.

Make Your Call to Action Interactive

People are not as likely to notice a call to action on a static page that doesn’t really do anything to bring attention to it. If you want to really help it stand out, create an aspect of your call to action that is interactive. It will draw people’s attention to it and give them something to move around, giving it more visual value. Plus, if you give your call to action a different shape other than the standard horizontal rectangle, it is more likely to pop off the screen to the viewers of the page.

Give Viewers No Obligation If They Click

People like being able to explore a website without feeling as though they are committing to something just by clicking. If you give visitors the option of being able to click around for nothing more than a visitor’s time, they are going to automatically begin to trust the website and feel as though the site has nothing to hide. When visitors have to give information to click on a call to action, there is an automatic suspicion that there is something in the ‘fine print’ that is not being explained up front.

Call to actions can be very effective methods of switching visitors into customers, if they are used properly. This includes setting up the page to help the call to action become a focal point and using the right graphics to help it stand out. You also want to make sure people don’t feel stuck by clicking on anything within your site prior to a purchase, so that you can show you have nothing hidden in the background. Just remember to be as immediately responsive as possible so that your customers know how important they are to you, and you will start your website off on the right foot with each customer you encounter.

SOURCES:

http://www.webdesignerdepot.com/2011/10/dos-and-donts-of-call-to-action-pages/

http://blog.hubspot.com/marketing/sexiest-ctas-on-the-web-li

http://blog.crazyegg.com/2013/07/24/call-to-action-examples/