User centered. Persuasive. Optimized for search.



Inside this site:

How I Work

Website usability reviews, audits and Internet software application functional or user interface testing are performed by Kim Krause Berg in a large home office. If your company requires on-site visits from a usability team to determine the scope of testing, or an in-house team for labs, live user testing, focus groups, etc., there are several larger companies that she may refer you to for your large projects.

The reports provided by UsabilityEffect are designed to fill a niche. They are created to get the most immediate results, with:

fast turnaround
at an affordable price
for most sizes of websites.

Their purpose is to quickly provide actionable suggestions for website improvements. The goal is to increase traffic, revenue, credibiltiy, conversions, and more.

You Are
Typically, if you are an individual seeking a professional consultant, who is passionate for usability and is an advocate for your website, then UsabilityEffect services are for you. Kim strives to deliver support in a friendly manner.

Or You May Be
If you work for, or own a company that offers web design or search engine marketing services, including link building, search engine optimization, pay per click and copywriting, you may wish to outsource usability evaluations.

The majority of usability evaluations and audits conducted at UE are sub-contracted to companies who do not have staff trained in usability and human factors design. Reports are customized to meet your needs and compliment your present services.

Kim Krause Berg is the rare usability consultant who is fully trained in search engine marketing. From 1996 to 2002, she worked in the search engine optimization and marketing industry and gained her reputation there, before switching over to usability and software testing.

Due to her understanding of search and search behavior, she adds strong value by offering more solid, well-rounded skills that will not conflict with your present marketing efforts. Rather, her input is intended to compliment and fortify your work.

Kim Is

Trusted
A well known authority
Has expertise in both SEO and Usability
Available and accessible
Remains current on the user centered design, accessibility and search marketing industries
Teaches a usability course
Ethical
Has references


Kim is happy to work with your present team of web designers, marketers, analytics and programmers. Email her now or call 267-393-2518 anytime to set up a phone appointment.

Find out more about usability services.