UsabilityEffect Logo

User centered. Persuasive. Optimized for search.



Inside this site:

Publications and Feedback

When I started out in 1995, I was bound and determined to teach myself because frankly, I couldn't afford any other way as a single mom. I learned whom to trust, and who to seek out for answers to my never-ending questions. I was fortunate to find great, patient teachers online.

The two publications below have been favorite staples for several years. Both are purposely priced to be extremely affordable. Each is a downloadable PDF, containing a wealth of supportive information for user centered web design. They are written by me, and edited by Bill Slawski, of SEObytheSea.

Please Ring Bell for Service: Checklist, $3.00 US

How to Quench Your Web Site Visitors' Thirst: Checklist, $4.95 US

What They're Saying...

I am known for my forum travels and over the years, I have picked up on several special, unique and future thinking individuals in our industry. Kim has been literally carrying the usability burden of the SEM industry on her back for years. This latest addition, "How To Quench Your Web Site Visitor's Thirst”, is a must read for all professionals in the SEM/SEO industry. Kim is basically giving away this 23 page e-book that contains easy to use checklists that can help any SEM/SEO/Web Designer quench their visitor’s thirst. Great work Kim, as always. -- Barry Schwartz, President of RustyBrick, Inc.

Kim Krause's book, 'How to Quench Your Web Site Visitors' Thirst' was front and center on my mind a couple of days ago as I tried five times to complete an online order. The shopping cart was stubbornly refusing the different ways I tried typing in my phone number. I mean how many ways are there to type in a US phone number? I would have given up if the item I had been buying had not been hard to find and if I had not really needed it.

Reading Kim's book makes you look at your own web sites in a completely new light. You start seeing things you could have done better in the design - things that have to confuse users, also things you knew but forgot. The book reads fast, because it is well written and goes straight to the point. There are no wasted words or padding to make it longer than it needs to be, which makes it a book perfectly written for harried business people who need to get their information quickly and without extraneous hype. I also really like how each chapter ends with the author's recommended links on that topic, that adds a world of information without having to dig.

If you have an e-commerce site 'How to Quench Your Web Site Visitors' Thirst' can only help your sales and visitor satisfaction. Frankly, the benefits are not limited just to e-commerce, content site owners will find this book well worth it too. -- Brad Enslen, www.scifimatter.com

"Much of this ebook will benefit non-ecommerce sites too, so if you don't have a shopping cart, don't think that it won't provide a real benefit.

The information provided could well have included several hundred pages of bloat, but as a busy web developer, you need to get the key information quickly. 'Please Ring Bell for Service' provides just that with enough information to back up the key points.

Keep this checklist ebook on your desk. You'll find it invaluable in all web development. " -- James Saunders, Site Report

"I strongly recommend Kim's "Ring Bell for Service" checklists to everyone who has designed or is designing a website. I purchased it and have found it extremely useful to measure if my site would generate the result I expected." -- Owner of SilkCharm.com

"Although Kim insists "Ring Bell" is just a checklist, I can see it contains some very detailed advice. The low price puts usability within reach of even the smallest of small businesses and gives webmasters the vital clues needed to improve the conversion rates of their ecommerce sites. By page six I was already cringing at some of the (now obvious) usability errors I was making on my own sites and have set aside time to repair them. Well done Kim." -- Kalena Jordan - CEO, Web Rank

"I've read "Please Ring Bell for Service" and it is worth every cent. If it helps you spot one problem area, it will be worth many, many times the fee Kim charges for it." -- Robert Clough, Search Engine Guide

"I can vouch for Kim's knowledge of Web site usability, as she has been writing weekly usability reports in conjunction with my client site analyses for close to a year now." -- Jill Whalen, HighRankings.com

"I want to tell you how brilliant and helpful your ebook, Ring Bell for Service is! As I revamp my site I have it sitting next to me. Thank you for making it in a form that spells tips out clearly and concisely." -- Caissa, of ChessCentral.com