Why Usability Services?
An investment in marketing, advertising and web site promotion is incomplete without also making sure your web site will meet your hopes, goals, requirements, revenue projections and make your brand "stick".
What is covered in a Usability Effect web site audit or review?
The emphasis is on converting inbound traffic to meet your business
goals. This could be product sales, ordering services, booking reservations,
newsletter signups, blog RSS feed subscriptions, sales leads, etc.
Audit - A full site audit may need to be quoted in
advance for very large, multi-purpose web sites. Full site audits include
accessibility standards testing and user interface review of forms.
Audits can be ordered with additional Internet application functional
testing.
Review - Reviews exclude accessibility and more focused
on the overall user interface, with a strong conversions emphasis. Reviews
can be ordered with additional Internet application functional testing.
Reports are performed by a proprietary combination of Cognitive Walkthrough, Heuristics and Tasks testing procedures. Feedback is designed to be understandable, supportive and actionable.
Areas covered -
1. User interface - layout, fonts, colors, spacing, resolutions and more
2. Content - value proposition, spelling and grammar, user instructions and more
3. Navigation
4. Information architecture
5. Momentum
6. Requirements traceability
7. Desirability
8. Understandability
9. Persuasive design elements
10. Ease of use
11. Accessibility (scope depends on type of report)
12. Forms and application user interface (scope depends on type of report)
13. Functional application testing is available
14. Task scenario based testing
15. User personas (on request)
16. Cognitive (memory load)
17. Defect tracking for functional testing
18. Alerts in red for critical issues or abandonment concerns
19. Suggestions for improvements
20. Executive summary of findings
21. Screenshots
22. Justify goals and requirements, verify traceability
23. Resources
24. Terms and methodology
25. Tips and guidelines information
Most reports are a minimum of 30 pages.
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When Should Usability Testing Be Performed?
When usability is brought to the table at the start of a project, it helps with site organization and information architecture, developing business and functional requirements, understanding end users, and fleshing out tasks.
When usability is part of the development process from start to finish, test cases are developed to make sure requirements are met, user goals are met, tasks are flawless, standards are adhered to and in the case of ecommerce and government web sites, legal requirements are met.
Usability testing that is not performed until the end of the development cycle, after rollout, often is not considered until issues arise. Testing is performed for discovery and solutions. In some cases, a redesign is necessary.
Usability services can be applied *at any time and may include:
1. Mock up reviews
2. Business requirements review
3. Functional requirements review
4. Assist in preparing web site guidelines
5. Assist in web site planning
6. Check to make sure legal requirements are met
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Why Usability?
The main objective of usability reviews and functional testing is to help a business succeed. Often, a company simply doesn't know how to be successful online because their staff isn't experienced with all the skills necessary to be and remain competitive.
Usability is a business decision if revenue is expected to come from a web site. It is used to determine what is wanted and needed by a business. Usability input is focused on delivering results and supporting all the ways and opportunities available to successfully meet those results. It's tied to reputation management, customer service, word of mouth advertising and the return of investment for all marketing.
In addition to support for the business goals, usability testing acts as an advocate for customers and end users by educating companies on data collected on known user behavior, usage habits and issues such as those of disabled persons and the sight impaired. In some countries, such as the USA and the UK, web sites must meet certain legal requirements to do business online. Usability and human factors research are ongoing and closely tied to marketing goals and incentives.
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