Full Bio
Kim Krause Berg, Usability Consultant
Kimberly Krause Berg is the owner of UsabilityEffect.com (www.usabilityeffect.com),
Cre8pc.com (www.cre8pc.com), and Cre8asiteForums (www.cre8asiteforums.com/).
Kim launched Cre8pc.com in 1996, offering search engine optimization
and web design resources gathered and tested while working as Webmaster
for a technical magazine publishing company.
She was in charge of web design and also getting 13 web sites registered
and ranked in search engines. As she moved forward in her career, she
freelanced from home in seach engine optimization (SEO) and web site
building under the Cre8pc domain. In 1998 she started the Cre8pc Website
Promotion Club in Yahoo! and co-moderated the Home and Small Business
Club, where she gained a reputation for helping people and making SEO
and Marketing easy to understand.
Hired by such companies as Unisys and Verticalnet, Kim worked as a User
Interface Engineer and eventually moved into the Quality Assurance Software
Testing field, where it was her job to test and develop the methodology
for in-house web site usability. During this time, she continued to
freelance in SEO and help out in her Yahoo! clubs and other forums.
During the dot-com crash of 2001, Kim was laid off and within 6 hours
was hired by a company seeking a sub-contractor to test and project
manage their proprietary Internet application for a large telecommunications
firm.
This opportunity allowed her to expand Cre8pc services and work from
a home office full-time. In August 2002 the old Cre8pc club was changed
to Cre8asiteForums, where
it quickly became one of the leading web design forums on the Internet
and the first to begin spreading the importance of web site usability.
Today, Kim is focused solely on
usability and user interface web site testing using the cognitive
walkthrough and heuristic evaluation methodologies. Her background in
SEO makes it easy for her to understand the connection between the two
fields and how to make them work together for a united role in developing
traffic, rank, and steady to increased sales.
Both as a partner or supplier, Kim provides affordable usability reports
for search engine marketing and web design companies, as well as individuals
who seek help. In May 2004 she launched UsabilityEffect.com as the homebase
for usability services.
She expresses herself in a more casual environment via her own Cre8pc
SEO and Usability Blog.
If you would like to learn about how to make your web site more user
friendly, Kim offers a self-study course on web site usability at the
Search Engine College.
In 2008, Kim has presented talks on usability, search engine optimization, building communities,
FLASH and conducted live site clinics at SMX East
and Search Camp Philly
Suggested Articles Bio:
Usability consultant, Kimberly Krause Berg, is the owner of Cre8pc.com
(www.cre8pc.com),UsabilityEffect.com (www.usabilityeffect.com)
and Cre8asiteForums (www.cre8asiteforums.com). Her work combines
usability testing with a working knowledge of search engine optimization.
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